Use Content to Tell Your Agency’s Story
You have to tell a story — a great story — to get people to listen. You need to create a narrative that grabs and holds their attention. This isn’t easy, and there are many misguided attempts to master...
View ArticleBuilding An Internal Content Strategy for the Long Haul
You have to tell a story — a great story — to get people to listen. You need to create a narrative that grabs and holds their attention. This isn’t easy, and there are many misguided attempts to master...
View ArticleEverything You Need to Know About Working at a Virtual Company with Gerald...
Technology has brought many changes to the workplace and one of the biggest has to be the ability and desire to work remotely. Many agencies swore they’d never allow an employee to work from home – be...
View ArticleWhy Your Agency Should Implement a Value Added Marketing Strategy with Sam...
Our job as an agency is to provide value to our clients and help them woo and win their best potential customers. After all, marketing, according to Peter Drucker, is about understanding the customer...
View ArticleYour boat can only carry so much weight
Agency owners are, for the most part, some of the bravest people I know. They have put everything on the line to start/own their agency and every day, they face and move past tough decisions. But if...
View ArticleAdd Creative Director To The Endangered Species List
Three decades ago, every agency had a creative director role, often filled by someone best described as “eclectic.” What other personality type could possibly generate the big ideas that fulfilled...
View ArticleHow to Catch Up on Work with the Right Systems & Processes with Terry Ogburn
I don’t know about you, but I never feel quite caught up and haven’t learned how to catch up on work in full in a long time. Thanks to my high tech Post It Note strategy (every night I list the 3...
View ArticleHow To Stay In The Sweet Spot Of Agency Size
From an anthropological perspective, the evolution of agencies follows a predictable path, regardless of geographical location or market focus. Consequently, all five-person agencies tend to have key...
View ArticleClik here to view.
How to Build Your Agency’s New Business Machine Without Over-hiring or...
When it comes to sales, marketing agencies are at least 20 years behind the most cutting-edge industries. According to a Hubspot survey, 44 percent of agencies don’t use a CRM, 42 percent haven’t...
View ArticleClik here to view.
How Agencies Can Benefit from Tax Planning
Is tax season really over? While the filing deadline for individual and corporate taxes has come and gone (unless of course, you’ve extended), from a strategic standpoint, tax season may be over, but...
View ArticleClik here to view.
How to Position Your Agency for Success
Every day across the globe, agencies are working hard to differentiate their clients and help drive their clients’ growth. These agencies use the art and science of positioning to help their clients...
View ArticleThe 5 Most Common Legal Mistakes in Agency New Business – and How to Fix Them
The agency new business process is, for most agencies, exciting and stressful at the same time. While your team is focused on the thrill of a potential “win,” and what that could mean for the agency’s...
View ArticleHow to Scale Your Agency — Overcome the Wizard Complex
At UGURUS, a business school for digital agencies, my team and I spend thousands of hours a year consulting and coaching owners in groups or one on one. Our aim is simple: To help you achieve freedom...
View ArticleThe Specialist Agency: An Argument For and Against
Earlier this year I had the honor of serving as the morning keynote speaker for PRGN’s semi-annual member summit in Toronto. My topic was on the five indicators of new business success that I...
View ArticleBe Wary of the New Business Development Director With the Legendary...
There is a great dilemma many agency owners face time and time again: Do you hire an internal new business development person for your agency with solid sales experience (and a price tag to match), or...
View ArticleHow Agencies Can Execute on Strategic Selling
“I hate selling.” I hear that so often from agency owners and agency leaders. I especially hear it from junior agency staffers. I think the key to solving this problem is moving away from “I hate...
View ArticleThe Secret Way to Grow Your Agency Fast
I don’t run an agency, but I do work with agencies to develop a sales process custom-suited for generating repeatable new business opportunities. In the next 5 minutes you spend reading this post, I’m...
View ArticleClik here to view.
Agency Owner/leader questions from the mail bag
From our question bag (okay — from my inbox but you get the reference!). I’ve cleaned it up a little to protect the privacy of the agency asking the question. Q: I am trying to understand what makes...
View Article9 Steps to Picking a Niche for Your Digital Agency
As a digital agency owner, you probably tell your clients all the time that they need to refine and focus in on their service or product offerings. But have you applied the same logic to your own...
View Article10 Steps For Managing Change In Your Business
Change—some thrive on it, while others resist it. Why is it that two individuals can look at the same thing and think totally different thoughts? Some see change as essential, while others fear the...
View Article