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Results from the small and medium advertising agency survey on salaries and...
For the past 12 years, Agency Management Roundtable has conducted an annual salary and benefits survey looking at the trends in small and medium sized agencies. The survey results report allow agency...
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How many hours should ad agency employees work?
How do you track billable time in an agency, and how many hours should ad agency employees work? This is a question that comes up all the time in my work with agencies. The expectation in terms of a...
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Value Pricing Strategy for Advertising Agencies – It’s Time
Value pricing strategy for advertising agencies? Yes — the time has come. At several of our AMR network meetings, we’ve had Ron Baker, author of Implementing Value Pricing come speak. Agency owners...
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How to move your advertising agency to value pricing
Learning how to move your advertising agency to value based pricing means you’ll need to talk a little differently to both your internal staff and your clients. It’s going to take some effort and time...
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How to make time to work on the business
Every agency owner knows that they need to devote more time and attention to their business but they’re so busy helping clients with THEIR business, it’s tough to carve out the time to take care of...
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Agency owners need to trust their gut
I talk to advertising agency owners all day long. We talk about staffing issues, new business challenges and the angst that comes with clients. My job is to listen, ask good questions and try to help...
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State of the Agency
Some interesting stats on this infographic created by Levelwing.com. They tell quite a story. How close to your story is it? The post State of the Agency appeared first on Agency...
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The perfect new business specialist for your agency
I work with hundreds of agency owners a year. We spend a lot of time talking about what’s working and what’s not working. If there’s one common frustration among agency owners it’s the hunt for the...
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What does an advertising agency consultant do?
There are a small handful of advertising agency consultants out there and each of us serves our clients a little differently. I thought it might be helpful for you to see our ad agency structure and...
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Advertising agency management tip — employees first
Looking for tips on advertising agency management? Look no further. I just attended a Disney Institute event where I was reminded of Walt Disney’s business philosophy. I am paraphrasing here, but...
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Hey agency owner — 3 Keys to Working On the Agency, Not in It!
Drew’s Note: I’m pleased to bring you this guest post. Meet another thought leader who shares his insights via the blogosphere. So without further ado…Chris Wilson. Enjoy! Implementing the proper...
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2015 Salary survey results tell an interesting story
Business trends including changes in salaries and benefits can make or break an agency’s profitability from one year to the next. That’s why we conduct a comprehensive annual salary and benefits survey...
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Predictive Marketing with Stephen Woessner
I know and work with a lot of agency owners who do incredible work for their clients but very few of them are willing to guarantee that work with predictive marketing and write their clients a refund...
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Audience Segmentation Strategies with Susan Baier
In today’s world of clients needing more data/insights, ROI for their marketing spend and micro targeting to avoid waste, research is key. Clients want an agency that not only knows how to gather data,...
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Agency best practices — the new overtime law (2016)
The Department of Labor has finally decided how/when they’re going to roll out the new overtime law which is going to have a huge impact on agencies. And it’s not just agencies. It’s estimated that the...
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Agency best practices — what to do when your client is stalled
Short of losing out on work, I’m not sure there’s anything more frustrating then when a client is stalled on a project. You know how it goes. Client calls with their hair on fire. You move heaven...
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Implementing Efficient Business Processes and Systems with Brian Shea
Process and systems. Most business owners flinch at these words but the truth is that your agency cannot grow/scale without both. Process and systems actually increase the ability to be creative by...
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Understanding Customer Value-Based Pricing in Your Agency with Ron Baker
Everyone in the agency business has a deep hatred for two aspects of your business. The billable hour and the timesheet. My podcast guest, Ron Baker, believes agencies should do away with both. (I...
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How many clients can an AE manage?
One of the questions I get from agency owners all the time is “how many clients can an AE manage?” On smaller accounts or where you don’t have multiple levels of AEs working on the same client, it’s...
View Article10 Ways to Establish Order in Your Advertising Agency
It’s no secret: Most advertising agency owners come from inside the advertising industry.Naturally, they’re very good account executives, copywriters or art directors, but they’re not always seasoned...
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